Adventure Travel News – 10 October 2025
Ireland’s Slow Travel Campaign Takes Off, Eagles Return to Killarney, and the Kerry Way Draws Global Attention
News
This week brings exciting news from Ireland — a country that continues to lead in slow, nature-based tourism. From a new national campaign celebrating unhurried exploration to the soaring success of wildlife conservation in Killarney, Ireland is proving that walking, nature, and culture can go hand in hand. Here’s what’s happening across the Emerald Isle in the world of walking holidays and outdoor adventures.
Tourism Ireland has launched its latest international initiative, “Ireland Unrushed” — a campaign designed to inspire travellers to slow down and experience the country at an easier pace. Running across Europe, North America, and Asia, the campaign focuses on meaningful travel, local culture, and natural immersion.
From the calm shores of the Wild Atlantic Way to the inland trails of County Kerry, the message is simple: Ireland rewards those who take their time.
“Travellers today want space, time, and connection,” said Tourism Ireland CEO Siobhan McManamy. “Ireland Unrushed shows how our landscapes and people make that possible.”
The new campaign perfectly aligns with the growing global trend toward self-guided walking holidays — slower, more sustainable, and locally grounded. For walkers, it’s an open invitation to explore Ireland on foot, one path and one conversation at a time.
Ireland’s skies are alive again. The National Parks and Wildlife Service has confirmed the successful completion of its 15-year White-Tailed Eagle Reintroduction Programme, marking the final release of young birds at Killarney National Park.
Once extinct in Ireland for over a century, the species has now established thriving populations across the south and west coasts. Killarney remains central to this recovery — and a place where walkers may now glimpse these magnificent birds soaring over Lough Leane or the MacGillycuddy’s Reeks.
“Seeing these eagles thrive again is a testament to what long-term conservation can achieve,” said Minister Malcolm Noonan.
For travellers, Killarney’s growing biodiversity adds a thrilling dimension to walking holidays. It’s a reminder that Ireland’s National Parks are not just scenic — they’re living landscapes of renewal and rewilding.
Looping for more than 200 kilometres around the Iveragh Peninsula, the Kerry Way remains one of Ireland’s most spectacular long-distance walking routes — and a cornerstone of the country’s Wild Atlantic Way experience.
Starting and ending in Killarney, the route passes through mountain passes, lakes, and timeless coastal villages such as Sneem and Waterville. Recent accommodation and trail improvements, including new eco-lodges and waymarking, have made the Kerry Way more accessible than ever for independent walkers.
As Ireland continues to promote slower, self-guided exploration through its Ireland Unrushed campaign, the Kerry Way stands as its living example — a route where wild nature, heritage, and hospitality combine in perfect balance.
